Home Remodeling Company Looks to Capitalize in Buyer’s Market

Case Handyman and Remodeling is looking for new franchise operators in the Dallas/Ft. Worth and San Jose, Calif., markets, citing growing demand for remodeling in what has become a buyer’s housing market.

The 45-year-old Bethesda, Md., company already has franchise operations in  more than 60 cities, including locally in Baltimore and Arnold.

In addition to its Maryland operations, increasing Pennsylvania mortgage activity and demand for home renovation services led the firm to set up franchises in Philadelphia this summer.

“All signals indicate there is growing demand for home improvement services,” said Mark Richardson, president of Case. “As the housing industry cools and shifts towards a buyer’s market, home staging, home improvement and remodeling services will continue to increase.”

Home renovation companies like case hope that a home improvement loan surge will spur business even amidst what can best be described as uncertain market conditions.

Case already has one franchise in San Jose, and its first in Dallas/Ft. Worth will start business next year. In addition to its corporate headquarters, Case also has three local offices in Maryland.